Market Your Apps and Inventions with Ohio State’s Technology Commercialization Office (06/26/2012)

Staff from Ohio State’s Technology Commercialization Office discussed topics of interest to app developers and other innovators in three separate sessions.

Introduction to Nail It then Scale It

Before you build an app, you need to think about why you’re building it.  Too many apps are created without answering basic questions about why they should exist, who cares about them, and how they can matter more to their users.  Ohio State’s Technology Commercialization Office (TCO) sees a dozen new ideas a week, many of which are apps.  In order for an app to sell, it must have clear answers to the many critical questions surrounding it.  To help in this effort, TCO is embracing a new startup methodology based on the book Nail It then Scale It by Paul Ahlstrom and Nathan Furr.

Protect Your Ideas: An Introduction to Ohio State’s Technology Commercialization Office

TCO staff did a quick run-through of the services TCO can provide Ohio State staff, faculty and students.  They discussed the invention disclosure process, the how and why behind that, and talked about expectations.  They helped participants understand intellectual property, patents, and whether or not specific ideas fall into something that can be a big win or a big hmmm.

So, I’ve Made an App.  Now What?

Learn from others who’ve made apps, launched apps, and struggled with apps.  Technology Commercialization Office-sponsored students who have dreamed up their big idea, built it, launched it, and struggled to get it out there shared their experiences with participants in the workshop.

Resources from the day’s events:

• Mobile Marketing Man Card Deck
• Go Speed Go
• Mobile User Interface
• Technology Commercialization Office Presentation
• Five Stages of NISI