Pakra Games

On Friday, Feb. 11, Rini Das, the CEO of PAKRA Games presented to our Game-Based Learning brown bag group. PAKRA develops training games to help employees train and practice before they go on the job. The example she used was their game called Action Agent: For Customer Service. They also specialize in embedded analytics that capture all decisions made within the Game and give feedback to the employer about how well the employee is learning or improving. See their website for more information about the company and to play some of their games: http://www.pakragames.com/

Rini explained that 58 billion dollars is spent each year on corporate training and of that 60% of that training happens in a classroom. PAKRA’s approach is to create an environment that simulates the kind of situations an employee may face. Options for how to handle a given situation are presented, and the decision made directs the flow of the Game. She also explained that the process for creating these games requires research and creating realistic characters based on real life examples.

To give the simulations video game-like qualities, players receive a score for how well they do and there is a timer that contributes to overall success. See the tables below that represent a players demeanor, ability to overcome client objections, how well the player obtained information about what the client wanted, how long it took to handle the “call,” and the total score.