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Apple Does Not Care About You . . .

This was the very first declaration during the opening minutes of Mac Tech 2010. It was the very first slide to keynote presenter Andy Ihnatko’s speech. This was in a room full of developers and IT managers from around the globe at Mac Tech conference. The first annual conference had one aim: “To raise the level of knowledge for the entire Apple/Mac community.” I can say unequivocally that after attending this three-day event their goal had been met right off the bat.

The keynote presentation touched on the features and upgrades that the next version of OS X will bring, along with any changes and problems it may present to IT managers along the way. Instead of caring about how they affect IT staff, Apple cares about customers. From the very beginning Apple designed the iPhone to be a simple yet powerful new technology. In the past three years the iOS devices Apple has introduced have been accepted in education and enterprise environments faster than most would have predicted.

While Apple is busy caring about the clients buying their products left, right and center, who cares about the guy managing this new fleet of iPads, iPhones, and iMacs that just arrived at your door?

That is where the conference stepped in. Mac Tech was a three-day conference packed with presentations from managers and engineers from all over the globe. The goal was to educate administrators on strategies and best practices to provide their clients the best possible support. I heard speakers talk about how they have implemented solutions to handle large environments of all variations. These sessions gave me plenty of new utilities and solutions that I am currently testing, and planning to implement soon.

One of the even more valuable experiences I had at the conference was the networking with the mac community. I have already reached out to several to talk about how they are handling certain situations in their environment. I know this will be a valuable wealth of information in the future as well.

With the education I received from this conference I cannot wait to go back again. I am hoping the next time I can be a presenter to repay all that I earned this year.

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